How we work
New Realm is a marketing & graphic design agency that blends common sense, creativity and a bit of science into the mix to give you a plan of attack that will put you in the best possible position to achieve your marketing goals.
Stage 1 – Marketing Heat Map
The Marketing Heat Map is a diagnostic tool we use to identify the areas within your business that need to be prioritized for marketing & brand development.
We work with you on the Heat Map and reach an agreed view on where your company is at, in key strategic areas. The benefit of this is that there is an agreed position from which we can build and prioritise.
At the end, we present you with your Marketing Heat Map findings and our recommendations on the key initiatives that are required to take your business to the position you wish it to be in.
Find out more about the FREE Marketing Heat Map here
Stage 2 – Strategy Formulation
The strategy is what you fundamentally will focus on to hit your business goals.
If your company is very innovative, then this might be the focus.
We will work with you to determine what is the best course to gain marketshare and sell your product.
Stage 3 – Brief Creation
Like the Marketing Heat Map, the brief has to be a two way process.
The brief is the single most important document to ensuring we get the right outcome.
The brief is really an answer to a question, so its important to define the right question.
A good questions is not – “make an advert for print that sells our new widget”
A good question is “how do we demonstrate in a print advert that our new widget is the most durable product on the market”
Once we agree on the brief we can begin work.
Stage 4 – Concept Creation
We use a 5-step process to create a stand out, memorable idea. However, the spirit of creativity also visits during these sessions and she is hard to quantify.
We develop concepts that are authentic to you as a business. They are based on a truth between what you offer and what your customers want. The concepts are designed to have “legs”, which means there are multiple spin offs available from the concept.
Stage 5 – Design
This is the stage where the concept comes to life with professionally designed artwork.
If the brief is right, this stage won’t take too long.
Take a look at examples of our work here
Stage 6 – Implementation
When the design stage is complete we offer advice on how to implement it into your business and use it to its full advantage.
Ultimately, our goal is to create marketing tools for you to achieve your goals and grow your business. We see our success as being completely aligned with yours.
Read about our approach in action here with Brighter Moves Estate Agency
For a free consultation contact us now on 07939 242725 or via email at firstname.lastname@example.org